Proof
These are not industry averages and not a model. They came out of one operating business's own call records, over one defined period, using definitions we publish below.
Answer rate 47.1%
Missed calls per trading day ≈ 8
Calls arriving outside
opening hours 53
Definitions
One person ringing the business once. A single inbound call can generate five or more separate records as it rings each handset in turn, so records are grouped by call before anything is counted. Counting records instead would overstate this business's volume by roughly five times.
A person picked up. Voicemail does not count as answered, because from the caller's side it wasn't.
No human answered any part of that call.
Distinct calling numbers, so somebody who rang four times is one person, not four.
That number was never answered by a human at any point in the window, on any attempt.
Exactly one call in the window, no human answer, and no further call from that number. Checked again after the window closed: none of the 86 have called since.
From 23 Jul 2026 00:00 up to
but not including 22 Aug 2026 00:00, in the business's local time. Thirty days.
Honesty about the limits
One call, nobody answered, never rang back. That is behaviour, recorded by a phone system with no interest in the outcome.
53 of the 238 arrived before opening or after closing. Those are not a staffing problem and no amount of hiring answers them.
We call them missed callers, never "lost customers". Some were suppliers, wrong numbers, or sales calls. We don't know, so we don't claim it.
We publish no revenue calculator. We don't know what one customer is worth to your business. You do.
One location, thirty days, one sector. It is a real measurement, not a market study, and your numbers will differ.
The only number that matters is your own. The first thing we do is measure it.
Your numbers, not ours
Hear the rescue call first. The measurement comes next.